Performance Marketing Lead, Global

Upway is making electric mobility accessible to everyone. As the global leading platform for certified pre-owned and refurbished e-bikes, they proudly serve customers across 9 countries including France, Germany and the US, operating from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, Upway achieved fast-paced growth and secured $120M+ from leading investors including Sequoia, Exor Seed, Korelya Capital & GFC.

As Performance Marketing Lead, Global, you will own the full Performance Marketing scope at Upway: strategy, budget allocation across markets and channels (millions of Euros per year), team leadership, and performance tracking. You'll drive traffic and revenue generation globally, across both the Supply and Demand sides of the business, in an increasingly efficient way.

• Strategy: Build a comprehensive Performance Marketing roadmap (SEA & SEO, paid Social Media, GEA & GEO, etc.), aiming at driving traffic and generating revenues for Upway globally in an increasingly efficient way.
• Budget Management: Plan and allocate our Performance Marketing budget (millions of Euros per year!) efficiently across Markets and Channels, for both the Supply and Demand sides of our business.
• Leadership: Lead a high-performing team to execute our plan; set a strong culture of ownership, innovation, and resilience.
• Tracking: Closely monitor campaigns' performance by implementing best practices in terms of attribution and by building dashboards.

• 10+ years of experience in Performance Marketing and related Marketing fields (e.g., SEO), with a track record of improving spend efficiency.
• Proven experience leading high performing teams.
• Stellar analytical skills and the ability to make data-driven decisions.
• An entrepreneurial, results-oriented mindset with a strong sense of ownership.
• Proficiency with Performance Marketing platforms (mostly Google Ads and Meta Ads).
• Experience working with Performance Marketing tracking tools and attribution mechanisms (e.g., Google Analytics 4, Google Tag Manager).
• Great communication skills to present results in an informative and persuasive way to a wide range of stakeholders (Co-Founders, General Managers, Tech).