Brand & Creative Lead

Zefir is at the inflection point where brand becomes the growth multiplier. You arrive with product-market fit proven, a unique brand identity, and a clear ambition. What's missing is the person to take the Zefir brand from promising to iconic.

As Brand & Creative Lead, you'll own everything that shapes how Zefir looks & feels in the eyes of Sellers, Buyers & Agents, ship campaigns that move numbers, grow a community that becomes a competitive moat, and make Zefir the most talked-about company in French real estate.

You'll report to Constance, our Growth & Marketing Lead, managing & building your team, and work daily with Growth, Product, Sales, and a bench of external partners (PR agency, influencers, freelance creatives). You'll have the autonomy & resources to move fast & aim high.

1️⃣ Build the foundations: structure, culture, vision

• The team exists but it's early. Your job is to design what comes next: what does the org look like at 5 people, at 15, at 50? In-house, outsourced, hybrid? You make the call, you own the tradeoffs.
• Hire, coach, and develop a high-performing squad. Set the bar impossibly high on speed, empathy, and ownership, then give people the tools and autonomy to clear it.
• Define what world-class support looks like at Zefir. Not a copy-paste from your last company, a vision built for a marketplace that moves at startup speed with real-estate complexity.

2️⃣ Kill response times, own customer satisfaction

• Current response times? Too slow. Your mandate is to slash them, through tooling, self-service, automation, and ruthless process redesign.
• Own CSAT as a north star. Sellers and agents must feel informed, confident, and taken care of at every single touchpoint. No exceptions.
• Spot churn risks before they become churn. Build the early warning systems, the escalation paths, the recovery playbooks, all of it.

3️⃣ Supercharge the feedback loop: partner with Product, Sales & Ops

• Support isn't a cost center. It's an intelligence center. Every ticket is a signal. Build the system that turns customer pain into product roadmap, sales enablement, and operational improvements.
• Drive cross-functional projects: automation, AI-powered triage, process redesign, you don't wait for permission, you ship and prove impact.
• Build the dashboards the team actually needs: resolution time, CSAT trends, ticket drivers, team performance, all in one place, real-time, no guessing.

• 7–10 years in brand marketing at a high-growth B2C company (tech, fintech, marketplace, consumer app).
• You've built brand presence at scale, not just managed it. You've personally grown communities, shipped campaigns, and driven measurable business impact through brand.
• Hands-on experience running integrated campaigns (social media, PR, influencer/ambassadors): you've done it yourself, not just managed agencies doing it.
• Strong creative eye: you can brief, review, and produce content occasionally when needed with a clear understanding of channel-content fit.
• You're a builder and an operator, not just a creative thinker. You're equally comfortable drafting a full-funnel content strategy, jumping on Midjourney to fix a visual, or managing internal and external stakeholders.
• Data-informed: you use metrics (share of voice, engagement, CAC contribution, conversion) to make decisions, not just to report. You know how to connect brand activity to business outcomes.
• Fluent in French (native-level copywriting) and English.