Creative Strategist

Zefir is Europe's fastest-growing Real Estate Marketplace. We're transforming how homes are bought and sold, enabling transactions twice as fast as traditional methods. In just 20 months, we've achieved over €1 billion in Gross Merchandise Volume (GMV) and grown from €0 to a €15 million annual revenue run rate.

Backed by over €40 million from top-tier investors like Sequoia Capital, Fintech Collective, Heartcore Capital, and Zigg Capital, we're committed to accelerating life changes for millions of current and future European homeowners.

This position will be reporting into the Brand team, and working day-to-day with the Growth team.

The Brand team is dedicated to crafting impactful and innovative content that captures attention and drives engagement. Our goal is to establish Zefir as the most memorable brand in the real estate sector by leveraging cutting-edge advertising strategies across digital platforms.

The Growth team focuses on putting Zefir on an exponential trajectory, while building an efficient and robust acquisition engine.

‍This isn't just another creative role. It's strategic creativity with impact.

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As a Creative Strategist, you will play a pivotal role in driving performance across all Zefir touchpoints. You will be responsible for developing impactful creative assets and copy that engage, convert, and retain customers - whether for product launches, events, ad campaigns, partnerships, or email reactivation. You'll establish strategic and creative frameworks that reinforce our brand platform while driving measurable performance.

We're looking for someone who can dissect why Nike's "Just Do It" works at a psychological level, then architect our own category-defining creative approach for real estate. You'll have strategic autonomy, cross-functional collaboration, an active role in our growth trajectory and the opportunity to shape the creative DNA of one of Europe's most ambitious proptech brands.

• Develop and execute creative strategies that drive performance across paid media, CRM, and brand initiatives
• Lead creative ideation with the support of our Acquisition manager and our creative agency to create high-converting campaign concepts
• Ruthlessly assess performance and constantly iterate on the best concepts
• Hands-on execution to produce static visuals and iterate quickly
• Building a team of top-tier freelancers to create other visuals/videos.
• Copywriting support for communications campaigns (emails, ads and visuals), either directly or by creating specialized AI agents that respect our brand identity and tone of voice.

• 3-5 years of creative strategy experience at agencies or high-growth tech companies with proven business impact
• Proficiency in design and video tools (Figma, Photoshop, Premiere Pro) and AI creative models/tools (Midjourney, Pletor, veo3…) for rapid prototyping and execution
• Successful track record of driving acquisition performance through impactful creative assets and copywriting
• Analytical mindset: experienced with A/B testing, identifying patterns, and using data to optimize creative performance
• Strong rigor and organization: you think systematically, document learnings, and build repeatable frameworks
• Proactivity & creativity: You proactively bring bold, unconventional ideas that challenge category norms
• Comfortable with rapid iteration and managing ambiguity in a fast-growing startup environment
• Experience with email design and CRM creative requirements is a plus