Paid Social & Creative manager

Zefir is Europe's fastest-growing AI Real Estate Marketplace. We're transforming how homes are bought and sold, enabling transactions twice as fast as traditional methods. In just 2 years, we've achieved over €1 billion in Gross Merchandise Volume (GMV).

Backed by over €50 million from top-tier investors like Sequoia Capital, we're committed to accelerating life changes for millions of current and future European homeowners.

This position will report to the Growth team and woring day-to-day with the Brand team.

The Growth team focuses on putting Zefir on an exponential trajetory, while building an efficient and robust acquisition engine.

The Brand team is dedicated to crafting impactful and innovative content that captures attention and drives engagement. Our goal is to establish Zefir as the most memorable brand in the real estate sector by leveraging cutting-edge advertising strategies across digital platforms.

This isn't just another performance marketing role. It's creative and AI driven paid acquisition at scale. As a Paid Social & Creative Manager, you will manage end to end the full paid social cycle: from building the creative factory to the campaign setup and the analytics. You'll own our 6-figure monthly paid social budget while building the creative factory that will fuel our acquisition engine. You'll have full autonomy over our paid social strategy, direct collaboration with our Brand and Growth teams, and a critical impact on the trajectory of Europe’s fastest growing real-estate platform.

Social paid acquisition & campaign management (50%)

• Own and scale our paid social campaigns (mainly Meta) with a 6-figure monthly budget
• Monitor, optimize, and report on campaign performance weekly, making data-driven decisions to maximize ads efficiency (improve margin, reduce CAC)
• Structure campaigns, audiences, and bidding strategies to achieve aggressive growth targets
• Conduct rigorous A/B testing on creatives, audiences, copy, and placements to identify winning formulas
• Collaborate with the Growth team to align acquisition strategy with business objectives and funnel optimization
  

Creative strategy & production management (50%)

• Lead weekly competitive intelligence by monitoring creative trends from French and international pure players
• Develop high-impact creative concepts - with support of the brand team - that marry brand storytelling with conversion optimization
• Create a scalable creative factory leveraging AI, creative agency, freelancers, and internal expertise.
• Publish all ad creatives across platforms, ensuring brand consistency and technical excellence
• Build a creative testing framework to iterate on concepts, formats, and messaging systematically
• Build AI Agents to optimize our Paid Acquisition processes and ensure scalability for ad copy, analytics, campaign upload, creative fatigue automation…

• 3-5 years of paid, creative strategy experience at agencies or high-growth tech companies with proven business impact
• Successful track record of driving acquisition performance through impactful creative assets and copywriting
• Analytical mindset: experienced with A/B testing, identifying patterns, and using data to optimize creative performance
• Strong rigor and organization: you think systematically, document learnings, and build repeatable frameworks
• Proactivity & creativity: You proactively bring bold, unconventional ideas that challenge category norms
• Comfortable with rapid iteration and managing ambiguity in a fast-growing startup environment
• Experience with email design and CRM creative requirements is a plus